News & Articles

How well is your marketing working for you? Find out with this quick and simple scorecard.

The only real way to know if you need marketing help is to score yourself as objectively as possible in each of the Five Ps of Service Business Marketing: Positioning, Packaging, Promotion, Persuasion, Performance. Read Article


Ten Commandments of Doing Business

Ten helpful tips of doing business today. Know your customers, use story telling techniques to promote your services and avoid information overload are three good business practices. Read Article


Business Networking for Success

Networking is a key ingredient and vital to generating business for your company — the following article can serve as a step-by-step guide for networking in your organization.

Networking is creating a pool of contacts from which you can draw clients, referrals, resources, ideas, and information; it is the beginning to building relationships, getting the word out about what you do, and looking for ways to contribute to others. Read Article


This above all to thine own brand be true...

Branding” seems to be one of those “buzz-words” that gets thrown around a lot in the media and marketing. But exactly what is Branding? Is it a logo? A name or a slogan? A graphic design element or a color scheme? Read Article


Employee Motivation - How to Improve Performance

Have you ever heard the old saying, “one bad apple spoils the bunch”?  Removing bad apples from a bunch is easy enough; it’s not so easy when dealing with personnel. The old fashioned way to deal with this is to fire the apple (remove it from the ‘bunch’). This typically happens after issuing warnings and write-ups, and frustrating yourself because you have to babysit. Sound about right? Here’s the downside to that approach: Getting rid of people is far more expensive and complicated than apples, (e.g.: you don’t have to train apples). There are other ways…Read Article


Top Five Secrets of Super Successful Sales Professionals

 The top five percent of all sales professionals seem to have most of the following traits, qualities, styles and attitudes. I’ve included the corresponding traditional selling skill in parentheses. Obviously, these five secrets go the next step beyond the traditional way of describing them. Read Article


Top Ten Rules for Successfully Running a Small Business

You have just been in a serious car accident and you will have to be out of the office at least a month. How will your business run while you recover? If you’ve just experienced heart failure over this prospect, the following list is for you. The information below can reduce your stress, increase your business’s productivity and give you the time for the vacation you so richly deserve. Read Article


Strateja, Inc. Adds Business Coaching and More

Partnership with MerHan to Expand Strateja’s Business Consultation Offerings in Strategic Innovation, Business Development, Marketing, Training and Implementation through Coaching. Read Press Release


How to Develop a Value Proposition

Deriving a company’s value proposition is similar to a strategic planning process. First of all, this should be an executive staff exercise. It’s not something to be delegate. Sales, marketing, operations, and product development should all be represented. Read Article


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Featured Client

As a Master Distributor for Restaurant Equipment and Supplies, technology and the internet have changed the way Houston’s Inc does business. Having worked with Houston’s for more than 12 years, we are proud of having helped them consistently increase sales revenue every year through:

  • Planning for the future in terms of the Internet
  • Integrating Houston’s legacy inventory system with an online database.
  • Developing and launching a special web application that allows customers to place orders online
  • Creating and producing a program providing a tool for their customers to resell Houston’s products through own their websites
  • Building a CD version of the online catalog.

A redesign of their website interface we launched recently, showcases their products, increases usability and adds new functionality to the site.

Find out how we can help you grow your business by contacting us at 503-639-2727 or by e-mail.


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