News & Articles
How well is your marketing working for you? Find out with this quick and simple scorecard.
The only real way to know if you need marketing help is to score yourself as objectively as possible in each of the Five Ps of Service Business Marketing: Positioning, Packaging, Promotion, Persuasion, Performance. Read Article
Ten Commandments of Doing Business
Ten helpful tips of doing business today. Know your customers, use story telling techniques to promote your services and avoid information overload are three good business practices. Read Article
Business Networking for Success
Networking is a key ingredient and vital to generating business for your company — the following article can serve as a step-by-step guide for networking in your organization.
Networking is creating a pool of contacts from which you can draw clients, referrals, resources, ideas, and information; it is the beginning to building relationships, getting the word out about what you do, and looking for ways to contribute to others. Read Article
This above all to thine own brand be true...
“Branding” seems to be one of those “buzz-words” that gets thrown around a lot in the media and marketing. But exactly what is Branding? Is it a logo? A name or a slogan? A graphic design element or a color scheme? Read Article
Employee Motivation - How to Improve Performance
Have you ever heard the old saying, “one bad apple spoils the bunch”? Removing bad apples from a bunch is easy enough; it’s not so easy when dealing with personnel. The old fashioned way to deal with this is to fire the apple (remove it from the ‘bunch’). This typically happens after issuing warnings and write-ups, and frustrating yourself because you have to babysit. Sound about right? Here’s the downside to that approach: Getting rid of people is far more expensive and complicated than apples, (e.g.: you don’t have to train apples). There are other ways…Read Article
Top Five Secrets of Super Successful Sales Professionals
The top five percent of all sales professionals seem to have most of the following traits, qualities, styles and attitudes. I’ve included the corresponding traditional selling skill in parentheses. Obviously, these five secrets go the next step beyond the traditional way of describing them. Read Article
Top Ten Rules for Successfully Running a Small Business
You have just been in a serious car accident and you will have to be out of the office at least a month. How will your business run while you recover? If you’ve just experienced heart failure over this prospect, the following list is for you. The information below can reduce your stress, increase your business’s productivity and give you the time for the vacation you so richly deserve. Read Article
Strateja, Inc. Adds Business Coaching and More
Partnership with MerHan to Expand Strateja’s Business Consultation Offerings in Strategic Innovation, Business Development, Marketing, Training and Implementation through Coaching. Read Press Release
How to Develop a Value Proposition
Deriving a company’s value proposition is similar to a strategic planning process. First of all, this should be an executive staff exercise. It’s not something to be delegate. Sales, marketing, operations, and product development should all be represented. Read Article